“I gave you milk to drink, NOT solid food; for you were not yet able to receive it.” I Corinthians 3:2, NAS
My wife and I took some date time when both of us had to be in Columbus recently. Got lunch, but then later in the afternoon, I thought we needed some dessert. So, what do you do? Type “cheesecake” in your GPS and you will find a “sure-as-shooting” good match. It turned out to be a pretty interesting experience. If it wasn’t for the GPS we would have never found it!
Tucked away in the back of an out-of-the-place strip mall, the proprietor explained how he specialized in “original, NY-style, pure, unadulterated cheesecake,” not any one of those “candy-bar” kinds (Snickers cheesecake, Oreo, etc.). Well, I’m quite a food lover on ANY given day of the week. And I like the refined things as much as I like my Doritos and even worse sometimes. His cheesecake was awesome, “original, NY-style” cheesecake, but it just wasn’t selling. He said he had a great business plan and everything, but he had been there for two years and business was still slow. Well in my mind, even if you think you have a great business plan and you’re still not selling, it means you need to get a new business plan.
What kind of cheesecake are you selling? Even if we have the best product on the planet, if people aren’t buying it, we need to get a new plan. A little candy-bar cheesecake might not be that bad after all, meeting people where they are instead of where we expect them to be, no matter how noble the cause.
What style of worship are you offering? Is it more for those fine connoisseurs who have developed their taste buds over the years or is it as much for the average Joe off the street too, even more? Adding a little candy isn’t a disgrace if it means we can get them in the door and over time, develop their taste buds for the really good stuff.
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